ANNA KAPLAN
Armoire Case Study
What is Armoire?
Armoire describes themselves as 'a personalized clothing rental membership that gives you access to thousands of high-end styles for one flat monthly price,' on their site.
My experience with Armoire
*Disclaimer: The only subscription service I personally tested was Armoire, this case study feature information aggregated from third parties on other clothing rental subscriptions*
While mindlessly scrolling Instagram I came across an ad for Armoire, win a free month, the post had less than 10 comments, statically my odds were fantastic. I won 1 free month of their Unlimited membership, which allowed me to rent 6 items at a time with unlimited swaps. I was excited, but hesitant having never heard of Armoire prior and aware of the high price point.
Cost Analysis
Initially I found the price of $250/month to be incredibly high. Rent the Runway's premium subscription is $235/month for 20 items spread-out between 4 shipments. Nuuly offer's one subscription model of$98/month for 6 items
UX/UI
My favorite features:
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When creating your account you pre-select your preference of what action should be taken in the event your item is out of stock (i.e. replace with a stylist selected item, credit, etc.)
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Their mission to fashion more sustainably is integrated throughout by showing customers the total cost of clothing they have rented.
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The unlimited had no limits! During my one month trial I cycled through a total of X amount of items
Growth Opportunity
2023 Google Trend Comparison
Search Marketing Analysis Test
Phrase entered: "rent the runway subscription plans"
Yahoo: Armoire's paid ad: Unlimited RTR Alternative- Rent New Items Every Week was the first result
Google: RTR came up first
Bing: The Unlimited RTR Alternative | Rent New Items Every Week
Customer Service
Their customer service is 10/10. I received replies quickly whether I reached out via their socials or customer support email. Additionally, their turnaround of shipping out my new items was true to their promised X amount of days.
Did I continue my subscription?
I paused it
My Armoire referral link: https://armoire.style/refer/annak35
You get up to 50% off her first month of Armoire and 2 free bonus items and I get a credit towards my account.